Experiential Campaigns - "It's all about making it happen on the day"
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Name: Gareth Hughes Company Name: Smashedapple Title: Director Guilty of: Delivering the Flora Cooking with Schools Campaign featuring Gary Rhodes, the Experiential Launch of Starburst Choozers 2007 and Starburst Twisted 2008, Launch of Adidas Action 3 for the London Marathon, Peperami Mini's launch at Alton Towers, Snickers Street Campaign, Motorola, Martini and many more...
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Tools: A database of over 500 promotional staff nationwide, The most sought after Event Managers in the UK responsible for delivering worldwide brands to the UK's target markets, unrivalled hands on Event Manager experience. Experience: Event Management, Booking the best staff, Organising Events, Logistics, Dj's, Dancers.. you name it! Street Campaigns, Demonstrations both in store and for exhibition, Sales, Sampling Campaigns, Creating and implementing innovative Campaign Mechanics. Being out there and getting our 'hands dirty' on the front line of Guerilla marketing is one of the main reasons we have large brand clients but also why we are quite often sub contracted to by large agencies to fulfill the delivery phase of a varied remit of marketing campaigns, exhibitions, festivals and product and site launches... All the planning and preparation is geared towards one thing... making it happen on the day. This is Smashedapple's forte!
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